How to invalidate consent before a given date with Consent Studio CMP

There are scenarios in which you would like consent states that are stored in users’ web browsers before a given date in time. The most prominent one is when a significant change was made to your tracking set-up and old consent for the categories Analytics and/or Marketing are no longer sufficient to carry forward.

With Consent Studio CMP, you can configure a date in time that will cause users that re-visit your website with a legacy Consent State and Consent ID in their browser storage to see the consent banner anew.

How To

Open the Consent Studio dashboard, scoped to the domain you would like to modify. You can learn how to switch between registered domains here.

Navigate to Domain Settings, which can be found in the navigation bar under the gear icon.

Open the Danger Zone tab.

Select or type in a date in a valid date format.

• The date must be in the future.

• The date is handled in timezone Europe/Amsterdam.

• To clear/disable the cutoff, remove the value of this field.

Click Save & Publish for the changes to go into effect immediately.