Changelog

Hi everyone,

More and more advertisers are measuring results from ChatGPT Ads with the OpenAI Pixel - especially with OpenAI launching ads in Europe.

From today, Consent Studio can apply your visitors' consent decisions to it.

Integration for Web CMP

The OpenAI Pixel grants consent to itself by default, so without a consent management platform in front of it, it starts measuring before your visitor has made a choice (!).

The new OpenAI Pixel Consent API integration in Consent Studio Web CMP puts a stop to that. It withholds consent for first-time visitors, grants it as soon as marketing consent is given, and revokes it again when consent is declined or withdrawn.

You will find OpenAI Pixel Consent API under Integrations in the Web CMP dropdown. Toggle it on and click Save & Publish.

Tag template additions for Consent Studio Launcher

If you use Consent Studio Launcher, our client-side tag manager, it’s good to know that there are two new templates readily available for you:

• The OpenAI Pixel template to install the pixel

• The OpenAI Pixel Event template to send measurement events such as orders and leads

Both work with the integration mentioned above straight away, and the Launcher tag takes care of the consent setup for you.

Consent Studio Monitoring is ready too

Consent Studio now also recognises the pixel's tracking technologies, so they are described automatically in your consent banner and declaration.

Finally

Full setup instructions, including the one line to add if you installed the pixel manually or through Google Tag Manager can be found here.

As always, if you have any questions or run into anything unexpected, our support team is happy to help.

The Consent Studio team

Consent Studio Launcher is our new consent-aware tag manager for client-side tags on websites. One script loads both your consent banner and your marketing tags.

Just like our existing product suite, Consent Studio Launcher is 100% Sovereign European. This means that our cloud infrastructure is run by European companies, which prevents overseas transfer of European data.

We’re really hyped to finally share what we have been working on with you, for real! Check out the highlights below.

Product Highlights

Template Library

Ready-made setups for Google Analytics 4, Google Tag Manager, Meta Pixel, HubSpot, LinkedIn Insight, Microsoft Clarity, Matomo, Piwik PRO, Reddit Pixel, Hotjar, and more.

Rich Tag Triggers

All Pages, DOM Ready, DataLayer Event, Click, Form Submission, Timer, Scroll Depth, and Element Visibility.

Consent? Built-In!

Configure a tag’s consent rules using our Neutral, Defer and Configure settings. Consent Studio Web CMP is bundled in Launcher’s main script. Everything loads with a single request - including your configuration.

🚀 Your CMP and Tag Manager load in a single request. That is something that we believe is huge for performance!

Google Consent Mode v2

Of course, Google Consent Mode v2 is included and supported out of the box. All Consent Mode v2 tags that you are used to manage in other tag managers, can be configured in the always-included Consent Studio CMP script.

DataLayer Forwarding & Variables

Pull live values into event parameters in your tags via placeholders by using variables like {{event.currency}}.

And Much More!

Test your configuration live on your own website before publishing using the Preview mode, which comes with a live variables inspector and debug log. Modify a tag’s settings based on a visitor’s geographic location using Geotargeting.

Pricing: Free

Consent Studio Launcher is available on every Consent Studio plan: Essential, Essential Plus, Professional, Tailored and Enterprise.

Each per-country Geotargeting override on a tag counts as one Geotargeting Rule against your plan's limit.

Current Phase: Testing

Launcher is stable enough for day-to-day use, but some rough edges remain. We invite early adopters to join our testing phase and share feedback in our dedicated portal.

Thanks for being part of the journey. We can't wait to see what you build with Consent Studio Launcher and to learn how we can tagging as easy as possible for you!

Best regards,
Thierry Maasdam

Head of Product at Consent Studio

Wildcard support for Tracking Technology names (e.g. cookies) has been expanded.

Previously, only a single trailing wildcard was supported, allowing patterns like:

ga_*

…to match cookies such as ga_1234, ga_1235, ga_1236, and so on.

You can now place multiple wildcards anywhere in the name, enabling patterns like:

lorem_*_ipsum_*

…which would match lorem_test_ipsum_x, lorem_x_ipsum_y, lorem_x_ipsum_, and similar variations.